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What are the drivers of box-office performance in the motion picture industry?

Author: Pierre Jeanson; King's College London. Department of Management.
Dissertation: Dissertation (M. Sc. International Management)--King's College London, 2011.
Edition/Format:   Thesis/dissertation : Thesis/dissertation : English
Database:WorldCat
Summary:
The present study uses statistical analyses and answers from an online questionnaire to determine factors of box-office performance for CGI films. A CGI movies sample of 61 productions was created listing for each film its production budget, first week earnings, US earnings, world earnings, profit ratio, producing studio, release date, critics' ratings from four different sources, online users' ratings from three  Read more...
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Material Type: Thesis/dissertation
Document Type: Book
All Authors / Contributors: Pierre Jeanson; King's College London. Department of Management.
OCLC Number: 806154844
Notes: [19] Leaves are appendices.
Description: iii, 43 leaves : tables ; 30 cm.
Responsibility: Pierre Jeanson.

Abstract:

The present study uses statistical analyses and answers from an online questionnaire to determine factors of box-office performance for CGI films. A CGI movies sample of 61 productions was created listing for each film its production budget, first week earnings, US earnings, world earnings, profit ratio, producing studio, release date, critics' ratings from four different sources, online users' ratings from three different sources, the MPAA age classification rating, the presence or not of a star in the cast, the nomination and/or winning or awards, the use of 3D technology or not, and whether or not the film is part of a franchise. In addition to this 16 questions related to film consumption and CGI films consumption were administered to 93 respondents. The main findings of this study are that budgets are positively correlated with box-office earnings for CGI movies, but that the presence of a star has no significant impact. CGI sequels are also found to have a positive relationship with the profit ratio. Word-of-mouth is found to have better predicting power for box-office earnings than awards and critics' ratings. Other results include the absence of empirical evidence supporting the existence of a '3D effect' on box-office earnings and a generally superior brand equity for Disney/Pixar and DreamWorks over their competitors.

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