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What clients love : a field guide to growing your business

Author: Harry Beckwith
Publisher: [New York, N.Y.] : Time Warner Audio Books, 2003.
Edition/Format:   eAudiobook : Document : EnglishView all editions and formats
Summary:
Today's business tactics demand unique marketing plans that are practical and down-to-earth. Effective marketers know how to be clear, concise, and "cut to the close." With this program, listeners will learn how to pin-point a company's position, define a brand and manage it so that it has full and overwhelming impact, and harness the changes that keep one's clients not only happy, but thrilled and grateful. In  Read more...
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Details

Genre/Form: Audiobooks
Electronic audio books
Material Type: Document, Audio book, etc., Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Harry Beckwith
ISBN: 1594832730 9781594832734
OCLC Number: 66900094
Notes: Downloadable audio file.
Title from: Title details screen.
Abridged.
Duration: 3:29:24.
Performer(s): Read by the author.
Details: Requires OverDrive Media Console (file size: 50154 KB).; Mode of access: World Wide Web.
Responsibility: Harry Beckwith.

Abstract:

Today's business tactics demand unique marketing plans that are practical and down-to-earth. Effective marketers know how to be clear, concise, and "cut to the close." With this program, listeners will learn how to pin-point a company's position, define a brand and manage it so that it has full and overwhelming impact, and harness the changes that keep one's clients not only happy, but thrilled and grateful. In "What clients love", Harry Beckwith reveals the four significant social changes that shape and accomplish what clients really love and need.

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