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What great salespeople do : the science of selling through emotional connection and the power of story

Author: Michael T Bosworth; Ben Zoldan
Publisher: New York : McGraw-Hill, ©2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes. Top-performing salespeople have always had a knack for forging connections and building relationships with buyers. Until now, this has been considered an innate talent. What Great Salespeople Do  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(DLC) 2011040069
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael T Bosworth; Ben Zoldan
ISBN: 9780071769747 0071769749 1283395657 9781283395656
OCLC Number: 869801478
Notes: Title from title screen.
Includes index.
Description: 1 online resource
Other Titles: Science of selling through emotional connection and the power of story
BusinessPro.
Responsibility: Michael Bosworth, Ben Zoldan.

Abstract:

From the creator of CustomerCentric Selling--using the sales story to trigger positive cognitive reactions in prospects, build meaningful relationships, and close more sales  Read more...

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