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What is strategy, and does it matter?

Author: Richard Whittington
Publisher: London ; Boston : International Thomson Business Press, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Study of corporate strategy. In this text, the author identifies four basic "theories of action" in strategy - the classical planning approach; the efficiency-driven evolutionary approach; the  Read more...

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Details

Document Type: Book
All Authors / Contributors: Richard Whittington
ISBN: 0415059429 9780415059428 0415073855 9780415073851 1861522231 9781861522238
OCLC Number: 36662574
Awards: Winner of Management Consultancies Association Book Award 1993.
Winner of MCA Book Prize 1993.
Description: viii, 165 pages : illustrations ; 22 cm
Responsibility: Richard Whittington.
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