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|All Authors / Contributors:||
|ISBN:||9780316075848 0316075841 9780316076203 0316076201|
|Notes:||Previously published in the New Yorker.|
|Description:||xv, 410 pages ; 21 cm|
|Contents:||pt. 1. Obsessives, pioneers, and other varieties of minor genius. The pitchman : Ron Popeil and the conquest of the American kitchen --
The ketchup conundrum : Mustard now comes in dozens of different varieties. Why has ketchup stayed the same? --
Blowing up : How Nassim Taleb turned the inevitability of disaster into an investment strategy --
True colors : Hair dye and the hidden history of postwar America --
John Rock's error : What the inventor of the birth control pill didn't know about women's health --
What the dog saw : Cesar Millan and the movements of mastery --
pt. 2. Theories, predictions and diagnoses. Open secrets : Enron, intelligence, and the perils of too much information --
Million-dollar Murray : Why problems like homelessness may be easier to solve than to manage --
The picture problem : Mammography, air power, and the limits of looking --
Something borrowed : Should a charge of plagiarism ruin your life? --
Connecting the dots : The paradoxes of intelligence reform --
The art of failure : Why some people choke and others panic --
Blowup : Who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it --
pt. 3. Personality, character, and intelligence. Late bloomers : Why do we equate genius with precocity? --
Most likely to succeed : How do we hire when we can't tell who's right for the job? --
Dangerous minds : Criminal profiling made easy --
The talent myth : Are smart people overrated? --
The new-noy network : What do job interviews really tell us? --
Troublemakers : What pit bulls can teach us about crime.
- American prose literature -- 21st century -- Periodicals.
- Popular culture -- United States.
- Social values -- United States.
- Literature, Modern.
- Social Values.
- United States.
- United Sates.
- American prose literature.
- Popular culture.
- Social values.
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