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|All Authors / Contributors:||
|ISBN:||9780316075848 0316075841 9780316076203 0316076201|
|Notes:||Previously published in the New Yorker.|
|Description:||xv, 410 p. ; 21 cm.|
|Contents:||Pt. 1: Obsessives, pioneers, and other varieties of minor genius --
The pitchman : Ron Popeil and the conquest of the American kitchen --
The ketchup conundrum : mustard now comes in dozens of different varieties--why has ketchup stayed the same? --
Blowing up : how Nassim Taleb turned the inevitability of disaster into an investment strategy. --
True colors : hair dye and the hidden history of postwar America --
John Rock's error : what the inventor of the birth control pill didn't know about women's health --
What the dog saw : Cesar Millan and the movements of mastery --
Pt. 2: Theories, predictions and diagnoses. Open secrets : Enron, intelligence and the perils of too much information --
Million dollar Murray : why problems like homelessness may be easier to solve than to manage --
The picture problem : mammography, air power, and the limits of looking --
Something borrowed : should a charge of plagiarism ruin your life? --
Connecting the dots : the paradoxes of intelligence reform --
The art of failure : why some people choke and others panic --
Blowup : who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it --
Pt. 3: Personality, character and intelligence. Late bloomers : why do we equate genius with precocity? --
Most likely to succeed : how do we hire when we can't tell who's right for the job? --
Dangerous minds : criminal profiling made easy --
The talent myth : are smart people overrated? --
The New-Boy Network : what do job interviews really tell us? --
Troublemakers : what pit bulls can teach us about crime.
- American prose literature -- 21st century -- Periodicals.
- Popular culture -- United States.
- Social values -- United States.
- American prose literature.
- Popular culture.
- Social values.
- United States.
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