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What to say when : advertising appeals in evolving markets

Author: Rajesh Chandy
Publisher: [Cambridge, MA] : Marketing Science Institute, 2001.
Series: Report (Marketing Science Institute), no. 01-103.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Rajesh Chandy
OCLC Number: 48268563
Description: 46 pages : illustrations ; 28 in.
Series Title: Report (Marketing Science Institute), no. 01-103.
Other Titles: Advertising appeals in evolving markets
Responsibility: Rajesh K. Chandy [and others].

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