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What works in fashion advertising : interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers

Author: Peggy Fincher Winters; Arthur A Winters; Jeffrey Buchman; Irv Nogid
Publisher: New York : Retail Reporting Corp., ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Peggy Fincher Winters; Arthur A Winters; Jeffrey Buchman; Irv Nogid
ISBN: 0934590869 9780934590860
OCLC Number: 37368169
Description: 158 pages : color illustrations ; 32 cm
Other Titles: Fashion advertising
Responsibility: Peggy Fincher Winters, Arthur Allen Winters, and the Telefashion Group, Jeffrey Buchman and Irv Nogid.

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