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What would Google do?

Author: Jeff Jarvis
Publisher: New York, NY : Collins Business, ©2009.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are  Read more...
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based on 5 rating(s) 5 with reviews

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Document Type: Book
All Authors / Contributors: Jeff Jarvis
ISBN: 9780061709715 0061709719 9780007312108 0007312105
OCLC Number: 232977677
Notes: Includes index.
Description: ix, 257 p. ; 24 cm.
Contents: Google rules --
New Relationship. Give the people control and we will use it --
Dell hell --
Your worst customer is your best friend --
Your best customer is your partner --
New Architecture. The link changes everything --
Do what you do best and link to the rest --
Join a network --
Be a platform --
Think distributed --
New Publicness. If you're not searchable, you won't be found --
Everybody needs Googlejuice --
Life is public, so is business --
Your customers are your ad agency --
New Society. Elegant organization --
New Economy. Small is the new big --
The post-scarcity economy --
Join the open-source, gift economy --
The mass market is dead; long live the mass of niches --
Google commodifies everything --
Welcome to the Google economy --
New Business Reality. Atoms are a drag --
Middlemen are doomed --
Free is a business model --
Decide what business you're in --
New Attitude. There is an inverse relationship between control and trust --
Trust the people --
Listen --
New Ethic. Make mistakes well --
Life is a beta --
Be honest --
Be transparent --
Collaborate --
Don't be evil --
New Speed. Answers are instantaneous --
Life is live --
Mobs form in a flash --
New Imperatives. Beware the cash cow in the coal mine --
Encourage, enable, and protect innovation --
Simplify, simplify --
Get out of the way --
If Google ruled the world --
Media. The Google Times: newspapers, post-paper --
Googlewood: entertainment, opened up --
GoogleCollins: killing the book to save it --
Advertising. And now, a word from Google's sponsors. --
Retail --
Google eats: a business built on openness --
Google shops: a company built on people --
Utilities. Google power & light: what Google would do --
GT&T: what Google should do --
Manufacturing. The Googlemobile: from secrecy to sharing --
Google Cola: we're more than consumers --
Service. Google Air: a social marketplace of customers --
Google Real Estate: information is power --
Money. Google capital: money makes networks --
The First Bank of Google: markets minus middlemen --
Public welfare. St. Google's Hospital: the benefits of publicness --
Google Mutual Insurance: the business of cooperation --
Public Institutions. Google U: opening education --
The United States of Google: geeks rule --
Exceptions. PR and lawyers: hopeless --
God and Apple: beyond Google? --
Generation G.
Responsibility: Jeff Jarvis.
More information:

Abstract:

What,s the question every business should be asking itself? According to Jeff Jarvis, it,s WHAT WOULD GOOGLE DO? If you,re not thinking or acting like Google - the fastest-growing company in the  Read more...

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Publisher Synopsis

"[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how Read more...

 
User-contributed reviews

WorldCat User Reviews (5)

a great read all the way through

by spinstill (WorldCat user published 2010-09-01) Excellent Permalink

this is an interesting book that really dives in to how massive google has become, I'm not all the way through it yet but I loved it so much I figured I'd start writing a review to let people know its a definite must read<a href="http://designmedicalwebsite.com>.</a>

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Very good read

by mirenmire (WorldCat user published 2010-09-01) Excellent Permalink

Very good book. This is one of the best net book that i have read for long time. tnx to the author. I really open my perspective 

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became number one

by faydalihayat (WorldCat user published 2010-07-10) Good Permalink

i want to get good rank to more visitior actually i havent  succces why idont know you can look my web why http://www.faydalihayat.com/  ;)

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Too Many Hypotheticals

by bobrobboy (WorldCat user published 2010-02-21) Fair Permalink

All in all a decent read.  Provides good perspective of the author's concept of a linked economy.  Also good perspective on how influential Google is.  But the hypothetical case studies the author sets up can be contrived and overly simplistic.  At times seeming to ignore many...
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Some good ideas, interesting illustrations, too much Jarvis.

by hdc (WorldCat user published 2009-05-13) Good Permalink

This book is best when the author steps into the background and his ideas and illustrations are in focus. Well written in conversational style, it is like a blog that has been put together in book form for those still into print book culture. It is said that blogs are best for 'getting down your first...
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