přejít na obsah
What would Google do? Náhled dokumentu
ZavřítNáhled dokumentu
Probíhá kontrola...

What would Google do?

Autor Jeff Jarvis
Vydavatel: New York, NY : Collins Business, ©2009.
Vydání/formát:   Kniha : English : 1st edZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are  Přečíst více...
Hodnocení:

podle 5 hodnocení 5 zobrazit recenze

Předmětová hesla:
Více podobných

 

Vyhledat exemplář v knihovně

&AllPage.SpinnerRetrieving; Vyhledávání knihoven, které vlastní tento dokument...

Detaily

Typ dokumentu: Book
Všichni autoři/tvůrci: Jeff Jarvis
ISBN: 9780061709715 0061709719 9780007312108 0007312105
OCLC číslo: 232977677
Poznámky: Includes index.
Popis: ix, 257 p. ; 24 cm.
Obsahy: Google rules --
New Relationship. Give the people control and we will use it --
Dell hell --
Your worst customer is your best friend --
Your best customer is your partner --
New Architecture. The link changes everything --
Do what you do best and link to the rest --
Join a network --
Be a platform --
Think distributed --
New Publicness. If you're not searchable, you won't be found --
Everybody needs Googlejuice --
Life is public, so is business --
Your customers are your ad agency --
New Society. Elegant organization --
New Economy. Small is the new big --
The post-scarcity economy --
Join the open-source, gift economy --
The mass market is dead; long live the mass of niches --
Google commodifies everything --
Welcome to the Google economy --
New Business Reality. Atoms are a drag --
Middlemen are doomed --
Free is a business model --
Decide what business you're in --
New Attitude. There is an inverse relationship between control and trust --
Trust the people --
Listen --
New Ethic. Make mistakes well --
Life is a beta --
Be honest --
Be transparent --
Collaborate --
Don't be evil --
New Speed. Answers are instantaneous --
Life is live --
Mobs form in a flash --
New Imperatives. Beware the cash cow in the coal mine --
Encourage, enable, and protect innovation --
Simplify, simplify --
Get out of the way --
If Google ruled the world --
Media. The Google Times: newspapers, post-paper --
Googlewood: entertainment, opened up --
GoogleCollins: killing the book to save it --
Advertising. And now, a word from Google's sponsors. --
Retail --
Google eats: a business built on openness --
Google shops: a company built on people --
Utilities. Google power & light: what Google would do --
GT&T: what Google should do --
Manufacturing. The Googlemobile: from secrecy to sharing --
Google Cola: we're more than consumers --
Service. Google Air: a social marketplace of customers --
Google Real Estate: information is power --
Money. Google capital: money makes networks --
The First Bank of Google: markets minus middlemen --
Public welfare. St. Google's Hospital: the benefits of publicness --
Google Mutual Insurance: the business of cooperation --
Public Institutions. Google U: opening education --
The United States of Google: geeks rule --
Exceptions. PR and lawyers: hopeless --
God and Apple: beyond Google? --
Generation G.
Odpovědnost: Jeff Jarvis.
Více informací:

Anotace:

What,s the question every business should be asking itself? According to Jeff Jarvis, it,s WHAT WOULD GOOGLE DO? If you,re not thinking or acting like Google - the fastest-growing company in the  Přečíst více...

Recenze

Recenze redakce

Souhrn od vydavatele

"[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how Přečíst více...

 
Recenze vložené uživatelem

Recenze uživatele WorldCat (5)

a great read all the way through

od spinstill (Publikoval uživatel WorldCat 2010-09-01) Skvělé Trvalý odkaz

this is an interesting book that really dives in to how massive google has become, I'm not all the way through it yet but I loved it so much I figured I'd start writing a review to let people know its a definite must read<a href="http://designmedicalwebsite.com>.</a>

  • 1 z 1 lidí si myslí, že tato recenze je užitečná. Pomohla také vám? 
  •   

Very good read

od mirenmire (Publikoval uživatel WorldCat 2010-09-01) Skvělé Trvalý odkaz

Very good book. This is one of the best net book that i have read for long time. tnx to the author. I really open my perspective 

  • Byla pro vás tato recenze užitečná?
  •   

became number one

od faydalihayat (Publikoval uživatel WorldCat 2010-07-10) Dobré Trvalý odkaz

i want to get good rank to more visitior actually i havent  succces why idont know you can look my web why http://www.faydalihayat.com/  ;)

  • Byla pro vás tato recenze užitečná?
  •   

Too Many Hypotheticals

od bobrobboy (Publikoval uživatel WorldCat 2010-02-21) Přiměřené Trvalý odkaz

All in all a decent read.  Provides good perspective of the author's concept of a linked economy.  Also good perspective on how influential Google is.  But the hypothetical case studies the author sets up can be contrived and overly simplistic.  At times seeming to ignore many...
Přečíst více...  Přečíst více...

  • Byla pro vás tato recenze užitečná?
  •   

Some good ideas, interesting illustrations, too much Jarvis.

od hdc (Publikoval uživatel WorldCat 2009-05-13) Dobré Trvalý odkaz

This book is best when the author steps into the background and his ideas and illustrations are in focus. Well written in conversational style, it is like a blog that has been put together in book form for those still into print book culture. It is said that blogs are best for 'getting down your first...
Přečíst více...  Přečíst více...

  • 4 z 4 lidí si myslí, že tato recenze je užitečná. Pomohla také vám? 
  •   
Nahrávání recenzí GoodReads...
Přebírání recenzí DOGO books...

Štítky

Štítky všech uživatelů (6)

Zobrazit nejoblíbenější štítky jako: seznam štítků | tag cloud

Podobné dokumenty

Související předmětová hesla:(13)

Seznamy uživatele s tímto dokumentem (27)

Potvrdit tento požadavek

Tento dokument jste si již vyžádali. Prosím vyberte Ok pokud chcete přesto v žádance pokračovat.

Propojená data


<http://www.worldcat.org/oclc/232977677>
library:oclcnum"232977677"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/232977677>
rdf:typeschema:Book
schema:about
schema:about
<http://id.worldcat.org/fast/882438>
rdf:typeschema:Intangible
schema:name"Creative ability in business"@en
schema:name"Creative ability in business."@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/1145002>
rdf:typeschema:Intangible
schema:name"Technological innovations"@en
schema:name"Technological innovations."@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/973112>
rdf:typeschema:Intangible
schema:name"Information technology--Management"@en
schema:name"Information technology--Management."@en
schema:about
schema:about
schema:about
schema:bookEdition"1st ed."
schema:copyrightYear"2009"
schema:creator
schema:datePublished"2009"
schema:description"Google rules -- New Relationship. Give the people control and we will use it -- Dell hell -- Your worst customer is your best friend -- Your best customer is your partner -- New Architecture. The link changes everything -- Do what you do best and link to the rest -- Join a network -- Be a platform -- Think distributed -- New Publicness. If you're not searchable, you won't be found -- Everybody needs Googlejuice -- Life is public, so is business -- Your customers are your ad agency -- New Society. Elegant organization -- New Economy. Small is the new big -- The post-scarcity economy -- Join the open-source, gift economy -- The mass market is dead; long live the mass of niches -- Google commodifies everything -- Welcome to the Google economy -- New Business Reality. Atoms are a drag -- Middlemen are doomed -- Free is a business model -- Decide what business you're in -- New Attitude. There is an inverse relationship between control and trust -- Trust the people -- Listen -- New Ethic. Make mistakes well -- Life is a beta -- Be honest -- Be transparent -- Collaborate -- Don't be evil -- New Speed. Answers are instantaneous -- Life is live -- Mobs form in a flash -- New Imperatives. Beware the cash cow in the coal mine -- Encourage, enable, and protect innovation -- Simplify, simplify -- Get out of the way -- If Google ruled the world -- Media. The Google Times: newspapers, post-paper -- Googlewood: entertainment, opened up -- GoogleCollins: killing the book to save it -- Advertising. And now, a word from Google's sponsors. -- Retail -- Google eats: a business built on openness -- Google shops: a company built on people -- Utilities. Google power & light: what Google would do -- GT&T: what Google should do -- Manufacturing. The Googlemobile: from secrecy to sharing -- Google Cola: we're more than consumers -- Service. Google Air: a social marketplace of customers -- Google Real Estate: information is power -- Money. Google capital: money makes networks -- The First Bank of Google: markets minus middlemen -- Public welfare. St. Google's Hospital: the benefits of publicness -- Google Mutual Insurance: the business of cooperation -- Public Institutions. Google U: opening education -- The United States of Google: geeks rule -- Exceptions. PR and lawyers: hopeless -- God and Apple: beyond Google? -- Generation G."@en
schema:description"A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/139222235>
schema:inLanguage"en"
schema:name"What would Google do?"@en
schema:numberOfPages"257"
schema:publisher
schema:url
schema:workExample
schema:workExample
umbel:isLike<http://bnb.data.bl.uk/id/resource/GBA8C3367>

Content-negotiable representations

Zavřít okno

Prosím přihlaste se do WorldCat 

Nemáte účet? Můžete si jednoduše vytvořit bezplatný účet.