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What would Google do?

Author: Jeff Jarvis
Publisher: London : Collins, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

What,s the question every business should be asking itself? According to Jeff Jarvis, it,s WHAT WOULD GOOGLE DO? If you,re not thinking or acting like Google - the fastest-growing company in the  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jeff Jarvis
ISBN: 9780061709715 0061709719 9780007312108 0007312105
OCLC Number: 267163913
Notes: Includes index.
Awards: Commended for Axiom Business Book Awards (Business/Economics) 2010
Description: pages cm
Responsibility: Jeff Jarvis.

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"[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how Read more...

 
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