skip to content
What's your story? : storytelling to move markets, audiences, people, and brands Preview this item
ClosePreview this item
Checking...

What's your story? : storytelling to move markets, audiences, people, and brands

Author: Ryan Mathews; Watts Wacker
Publisher: Indianapolis, Ind. : FT Press, 2008.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Summary:

Legendary business thinkers Mathews and Wacker reveal how to craft an unforgettable story, create the back story that makes it believable, and make sure the story cuts through todays relentless  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Ryan Mathews; Watts Wacker
ISBN: 0132277425 9780132277426
OCLC Number: 955010589
Description: 1 online resource
Contents: Introduction 1 1 The Story of Stories 52 Truth Stories Versus True Stories 173 The 10 Functions of Storytelling 264 The Abolition of Context 385 Who Owns Your Brand? 456 Five Critical Story Themes 667 Five Stages of Business Evolution 838 Applied Storytelling 101: Industries 989 Applied Storytelling 101: The Corporation 11210 Applied Storytelling 101: The Brand 13211 Applied Storytelling 101: The Individual 15412 The Storyteller's Toolbox 168Epilogue A New Story for a New Century 185Endnotes 189
Responsibility: Ryan Mathews, Watts Wacker.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/955010589> # What's your story? : storytelling to move markets, audiences, people, and brands
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
   library:oclcnum "955010589" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/815142062#Place/indianapolis_ind> ; # Indianapolis, Ind.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/inu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/815142062#Topic/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/815142062#Topic/negocios_estrategia> ; # Negocios--Estrategia
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/815142062#Person/wacker_watts> ; # Watts Wacker
   schema:creator <http://experiment.worldcat.org/entity/work/data/815142062#Person/mathews_ryan> ; # Ryan Mathews
   schema:datePublished "2008" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/815142062> ;
   schema:inLanguage "en" ;
   schema:name "What's your story? : storytelling to move markets, audiences, people, and brands" ;
   schema:productID "955010589" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/955010589#PublicationEvent/indianapolis_ind_ft_press_2008> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/815142062#Agent/ft_press> ; # FT Press
   schema:workExample <http://worldcat.org/isbn/9780132277426> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/955010589> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/815142062#Person/mathews_ryan> # Ryan Mathews
    a schema:Person ;
   schema:familyName "Mathews" ;
   schema:givenName "Ryan" ;
   schema:name "Ryan Mathews" ;
    .

<http://experiment.worldcat.org/entity/work/data/815142062#Person/wacker_watts> # Watts Wacker
    a schema:Person ;
   schema:familyName "Wacker" ;
   schema:givenName "Watts" ;
   schema:name "Watts Wacker" ;
    .

<http://experiment.worldcat.org/entity/work/data/815142062#Place/indianapolis_ind> # Indianapolis, Ind.
    a schema:Place ;
   schema:name "Indianapolis, Ind." ;
    .

<http://experiment.worldcat.org/entity/work/data/815142062#Topic/negocios_estrategia> # Negocios--Estrategia
    a schema:Intangible ;
   schema:name "Negocios--Estrategia" ;
    .

<http://worldcat.org/isbn/9780132277426>
    a schema:ProductModel ;
   schema:isbn "0132277425" ;
   schema:isbn "9780132277426" ;
    .

<http://www.worldcat.org/title/-/oclc/955010589>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/955010589> ; # What's your story? : storytelling to move markets, audiences, people, and brands
   schema:dateModified "2018-03-10" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.