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When firms change direction

Author: Anne Sigismund Huff; James Oran Huff; Pamela S Barr
Publisher: Oxford [England] ; New York : Oxford University Press, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Four questions are of particular interest in a competitive environment. Why does a firm change the direction of its current strategy? When will it change? How much is it likely to change? In what direction will it move? The authors of this book propose a "cognitively anchored theory of the firm" that integrates four levels of analysis (individual, group, firm, and industry) to provide insights into these complex  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Anne Sigismund Huff; James Oran Huff; Pamela S Barr
ISBN: 0195136438 9780195136432
OCLC Number: 44270507
Description: xiii, 266 pages : illustrations ; 24 cm
Contents: Economic, behavioral, and cognitive contributions to strategy theory --
Multilevel theoretic accounts of change and stability. Individual cognition, stress, and inertia ; Group effects that make second order change less and more likely ; A formal model of strategic transformation / with Howard Thomas --
Empirical studies of change and stability in the pharmaceutical industry. The pharmaceutical industry 1970-1995 / by Kurt A. Heppard and Jim Blasick --
Understanding diversity in the timing of strategic response ; Industry-level learning and the social construction of recipes / by Gail E. James --
Predicting the magnitude and direction of strategic change ; The structuration of industries / with Larry Stimpert.
Responsibility: Anne Sigismund Huff, James Oran Huff with Pamela S. Barr.
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Abstract:

The authors advance a new theory of the firm that incorporates behavioural and economic theories with cognitive theory. The book makes a case for predicting strategic change in firms.  Read more...

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