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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/44270507 Title: When firms change direction Author: Anne Sigismund Huff; James Oran Huff; Pamela S Barr Publisher: Oxford [England] ; New York : Oxford University Press, 2000. ISBN/ISSN: 0195136438 9780195136432 OCLC:44270507

  
  

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When firms change direction

Author:	Anne Sigismund Huff; James Oran Huff; Pamela S Barr
Publisher:	Oxford [England] ; New York : Oxford University Press, 2000.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"Four questions are of particular interest in a competitive environment. Why does a firm change the direction of its current strategy? When will it change? How much is it likely to change? In what direction will it move? The authors of this book propose a "cognitively anchored theory of the firm" that integrates four levels of analysis (individual, group, firm, and industry) to provide insights into these complex issues."--BOOK JACKET.  Read more...
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