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When sparks fly : igniting creativity in groups

Author: Dorothy Leonard-Barton; Walter C Swap
Publisher: Boston, Mass. : Harvard Business School Press, ©1999.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"Blending their backgrounds in business and psychology into a fresh perspective, Leonard and Swap sweep aside conventional thinking about creativity to show how managers can actively shape group processes to enhance creative output. They offer proven strategies based on a deep understanding of human behavior for stimulating and directing the group dynamics that lie at the heart of innovative thinking. The book  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Leonard-Barton, Dorothy.
When sparks fly.
Boston, Mass. : Harvard Business School Press, ©1999
(DLC) 99020608
(OCoLC)40857094
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dorothy Leonard-Barton; Walter C Swap
ISBN: 0585237956 9780585237954 9780875848655 0875848656
OCLC Number: 44958783
Description: 1 online resource (x, 242 pages) : illustrations
Contents: 1. What Is Group Creativity? --
2. Creative Abrasion --
3. Generating Creative Options --
4. Converging on the Best Options --
5. Designing the Physical Environment --
6. Designing the Psychological Environment.
Responsibility: Dorothy A. Leonard, Walter C. Swap.

Abstract:

"Blending their backgrounds in business and psychology into a fresh perspective, Leonard and Swap sweep aside conventional thinking about creativity to show how managers can actively shape group processes to enhance creative output. They offer proven strategies based on a deep understanding of human behavior for stimulating and directing the group dynamics that lie at the heart of innovative thinking. The book clearly outlines and analyzes each step in the creative process and gives practical suggestions for managing creative teams, including specific techniques for composing groups to maximize creative abrasion, re-channeling the tensions of conflicting points of view into new ideas and alternative options, and failing forward to success."--Jacket.

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