skip to content
Which ad pulled best? : 40 case histories on how to write and design ads that work Preview this item
ClosePreview this item
Checking...

Which ad pulled best? : 40 case histories on how to write and design ads that work

Author: Scott C Purvis; Philip Ward Burton
Publisher: Boston : McGraw-Hill/Irwin, ©2003.
Series: McGraw-Hill/Irwin series in marketing.
Edition/Format:   Print book : English : 9th edView all editions and formats
Summary:

Provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. This book consists of 80 ads, divided into 40 pairs. It serves as  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Scott C Purvis; Philip Ward Burton
ISBN: 0072556641 9780072556643
OCLC Number: 50006573
Notes: Includes index.
Description: xvii, 120 pages : illustrations ; 28 cm.
Contents: 1. The Who-What-How of Testing Printed Advertising --
2. It's the Benefit: Analysis of Which Ad Pulled Best? Examples Reveal How to Make Advertisements Pull Better --
3. What to Do to Get Attention, Create Desire, and Get Action When You Write Advertisements --
4. PACT Principles of Copy Testing --
5. Interviews with Experts:Answers to Common and Important Questions about Advertising --
6. 40 Sets of Consumer Advertisements Tested by Gallup & Robinson.
Series Title: McGraw-Hill/Irwin series in marketing.
Responsibility: [edited by] Scott C. Purvis, Philip Ward Burton.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/50006573> # Which ad pulled best? : 40 case histories on how to write and design ads that work
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "50006573" ;
   library:placeOfPublication <http://dbpedia.org/resource/Boston> ; # Boston
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/3752927905#Topic/advertising_copy_evaluation> ; # Advertising copy--Evaluation
   schema:about <http://id.worldcat.org/fast/797845> ; # Advertising copy--Evaluation
   schema:about <http://dewey.info/class/659.1/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/3752927905#Topic/publicite> ; # Publicité
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://experiment.worldcat.org/entity/work/data/3752927905#Topic/publicite_redaction_evaluation> ; # Publicité--Rédaction--Évaluation
   schema:bookEdition "9th ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/112779258> ; # Philip Ward Burton
   schema:contributor <http://viaf.org/viaf/164860071> ; # Scott C. Purvis
   schema:copyrightYear "2003" ;
   schema:datePublished "2003" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/3752927905> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/3752927905#Series/mcgraw_hill_irwin_series_in_marketing> ; # McGraw-Hill/Irwin series in marketing.
   schema:name "Which ad pulled best? : 40 case histories on how to write and design ads that work"@en ;
   schema:productID "50006573" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/50006573#PublicationEvent/boston_mcgraw_hill_irwin_2003> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/3752927905#Agent/mcgraw_hill_irwin> ; # McGraw-Hill/Irwin
   schema:url <http://catdir.loc.gov/catdir/toc/mh031/2002026342.html> ;
   schema:workExample <http://worldcat.org/isbn/9780072556643> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/50006573> ;
    .


Related Entities

<http://dbpedia.org/resource/Boston> # Boston
    a schema:Place ;
   schema:name "Boston" ;
    .

<http://experiment.worldcat.org/entity/work/data/3752927905#Agent/mcgraw_hill_irwin> # McGraw-Hill/Irwin
    a bgn:Agent ;
   schema:name "McGraw-Hill/Irwin" ;
    .

<http://experiment.worldcat.org/entity/work/data/3752927905#Series/mcgraw_hill_irwin_series_in_marketing> # McGraw-Hill/Irwin series in marketing.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/50006573> ; # Which ad pulled best? : 40 case histories on how to write and design ads that work
   schema:name "McGraw-Hill/Irwin series in marketing." ;
   schema:name "McGraw-Hill/Irwin series in marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/3752927905#Topic/publicite_redaction_evaluation> # Publicité--Rédaction--Évaluation
    a schema:Intangible ;
   schema:name "Publicité--Rédaction--Évaluation"@fr ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising"@en ;
    .

<http://id.worldcat.org/fast/797845> # Advertising copy--Evaluation
    a schema:Intangible ;
   schema:name "Advertising copy--Evaluation"@en ;
    .

<http://viaf.org/viaf/112779258> # Philip Ward Burton
    a schema:Person ;
   schema:birthDate "1910" ;
   schema:familyName "Burton" ;
   schema:givenName "Philip Ward" ;
   schema:name "Philip Ward Burton" ;
    .

<http://viaf.org/viaf/164860071> # Scott C. Purvis
    a schema:Person ;
   schema:familyName "Purvis" ;
   schema:givenName "Scott C." ;
   schema:name "Scott C. Purvis" ;
    .

<http://worldcat.org/isbn/9780072556643>
    a schema:ProductModel ;
   schema:isbn "0072556641" ;
   schema:isbn "9780072556643" ;
    .

<http://www.worldcat.org/title/-/oclc/50006573>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/50006573> ; # Which ad pulled best? : 40 case histories on how to write and design ads that work
   schema:dateModified "2018-03-10" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.