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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/28801170 Title: The White House speaks : presidential leadership as persuasion Author: Craig Allen Smith; Kathy B Smith Publisher: Westport, Conn. : Praeger, 1994. ISBN/ISSN: 0275943941 9780275943943 OCLC:28801170

  
  

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Subjects

• Presidents -- United States.
• Presidents -- United States -- Messages.
• Political leadership -- United States.
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The White House speaks : presidential leadership as persuasion

Author:	Craig Allen Smith; Kathy B Smith
Publisher:	Westport, Conn. : Praeger, 1994.
Series:	Praeger series in political communication.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasion. Case studies examine recent presidents' use of public persuasion to perform their leadership functions. Particular attention is devoted to coalitional constraints on presidential pardoning rhetoric, presidential leadership through the politics of division, the political significance of conflicting political narratives, the sermonic nature of much 20th-century presidential discourse, the difficulties inherent in persuading the public to make sacrifices, and the dangers of relying too heavily on public rhetoric. The concluding chapter considers the rhetoric that contributed to the demise of the Bush presidency, the election of Bill Clinton, and the challenges facing the Clinton presidency.  Read more...
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