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Whoever tells the best story wins : how to use your own stories to communicate with power and impact

Author: Annette Simmons
Publisher: New York : Amacom, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Simmons, Annette.
Whoever tells the best story wins.
New York : Amacom, ©2007
(DLC) 2006036889
(OCoLC)76074101
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Annette Simmons
ISBN: 9780814400845 0814400841 9781621984641 1621984648 1281126705 9781281126702
OCLC Number: 162141886
Description: 1 online resource (x, 226 pages)
Contents: PART ONE. THINKING IN STORY. --
Story thinking: what does that even mean? --
What is story? --
Training your brain --
Telling stories that win --
PART TWO. FINDING STORIES TO TELL. --
Who-I-am stories --
Why-I-am-here stories --
Teaching stories --
Vision stories --
Value-in-action stories --
I-know-what-you-are-thinking stories --
PART THREE. PERFECTING THE CRAFT. --
Experience is sensory --
The gift of brevity --
Brand, organizational, and political stories --
Point of view --
Story listening --
Call to action.
Responsibility: Annette Simmons.

Abstract:

Story telling is a powerful communications tool that is becoming recognized in the business community. This book teaches readers how to tell six kinds of stories. It explains how to shift from normal  Read more...

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..".strongly recommend this book to adult educators of all types. Although it targets trainers, the concepts and techniques...can be applied in many settings." - Adult Learning Magazine </p>

 
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