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Whoever tells the best story wins : how to use your own stories to communicate with power and impact

Author: Annette Simmons
Publisher: New York : Amacom, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Annette Simmons
ISBN: 0814409148 9780814409145
OCLC Number: 76074101
Description: x, 226 pages ; 24 cm
Contents: PART ONE. THINKING IN STORY. --
Story thinking: what does that even mean? --
What is story? --
Training your brain --
Telling stories that win --
PART TWO. FINDING STORIES TO TELL. --
Who-I-am stories --
Why-I-am-here stories --
Teaching stories --
Vision stories --
Value-in-action stories --
I-know-what-you-are-thinking stories --
PART THREE. PERFECTING THE CRAFT. --
Experience is sensory --
The gift of brevity --
Brand, organizational, and political stories --
Point of view --
Story listening --
Call to action.
Responsibility: Annette Simmons.
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Abstract:

Story telling is a powerful communications tool that is becoming recognized in the business community. This book teaches readers how to tell six kinds of stories. It explains how to shift from normal  Read more...

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"...conveys the invaluable message that powerful presentations create..." -- The School Administrator "It is superb and will be one of my best of the year." -- The CEO Refresher "...straightforward Read more...

 
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