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Whoever tells the best story wins : how to use your own stories to communicate with power and impact

Author: Annette Simmons
Publisher: New York : AMACOM/American Management Association, [2015]
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
"Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next bigidea - you'll have greater impact if you have a compelling story to relate."--Amazon.com.
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Document Type: Book
All Authors / Contributors: Annette Simmons
ISBN: 9780814449134 0814449131
OCLC Number: 897946440
Description: v, 234 pages ; 24 cm
Contents: Contents Introduction Part One: THINKING IN STORY Chapter 1: Story Thinking Chapter 2: Story is Experience Reconstituted Chapter 3: Learning to Tell Stories Chapter 4: It's All Storytelling Part Two: FINDING STORIES TO TELL Chapter 5: Who-I-Am Stories Chapter 6: Why-I-Am-Here Stories Chapter 7: Teaching Stories Chapter 8: Vision Stories Chapter 9: Value-in-Action Stories Chapter 10: I-Know-What-You-Are-Thinking Stories Part Three: PERFECTING THE CRAFT Chapter 11: Sensory Details Make Stories Experiential Chapter 12: The Gift of Brevity Chapter 13: Storytelling by Committee Chapter 14: Point of View Chapter 15: Story Listening Chapter 16: Borrowing Genius Appendix: Teaching Storytelling Index
Responsibility: Annette Simmons.

Abstract:

Reveals how to use storytelling to capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation;  Read more...

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"From the mundane to the fabulous purchase, we all want to be entertained. Learn how to hone your story and establish that power." --Giftware News

 
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