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Why customers buy (and why they don't)

Author: Lee D Davis; Weston R Clark; Wendell O Metcalf; United States. Small Business Administration.
Publisher: Washington, D.C. : Small Business Administration, Office of Management Assistance, Education Division : For sale by the Supt. of Docs., U.S. Govt. Print. Off., [1967, 1975 printing]
Series: United States.; Small Business Administration.; Administrative management course program
Edition/Format:   Print book : National government publication : EnglishView all editions and formats
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Material Type: Government publication, National government publication
Document Type: Book
All Authors / Contributors: Lee D Davis; Weston R Clark; Wendell O Metcalf; United States. Small Business Administration.
OCLC Number: 4885481
Notes: "This is the first booklet in a second series of subject presentations on administrative management intended to serve small business management needs."
Description: viii, 52 pages : illustrations ; 28 cm.
Series Title: United States.; Small Business Administration.; Administrative management course program
Responsibility: [Lee D. Davis, author ... ; prepared with the supervision of Weston R. Clark ... and the administrative direction of Wendell O. Metcalf].

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