RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 179802551 LA English T1 Why David sometimes wins : leadership, organization, and strategy in the California farm worker movement A1 Ganz, Marshall,, PB Oxford University Press PP Oxford; New York YR 2009 SN 9780195162011 0195162013 AB This work tells the story of Cesar Chavez and the United Farm Workers' groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large scale agricultural enterprises relied on migrant labor, a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into La Causa, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Offering insight from a longtime movement organizer and scholar, the author illustrates how they had the ability and resourcefulness to devise good strategy and turn short term advantages into long term gains. This book constitutes a seminal contribution to learning from the movement's struggles, set backs, and successes; it is a lens through which to explore the reasons why the powerless sometimes win against the powerful.