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Why do consumers pay more for national brands than for store brands?

Author: Raj Sethuraman; Catherine A Cole
Publisher: Cambridge, Mass. : Marketing Science Institute, ©1997.
Series: Report (Marketing Science Institute), no. 97-126.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Raj Sethuraman; Catherine A Cole
OCLC Number: 38577935
Notes: "Working paper."
"December 1997."
Description: 47 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 97-126.
Responsibility: Raj Sethuraman, Catherine Cole.

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