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Why do people love America?

Author: Louis Chunovic
Publisher: London : Sanctuary, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"In Why Do People Love America? Media critic Louis Chunovic delves into the worlds of American film, fashion, music, sport and advertising in an effort t to trace their path of international influence. Considering everything from Bill Gates to Bugsy Siegel, and Levis to Lauren, Chunovic shows how the universal appeal of these quintessentially American phenomena may well appear to be the result of clever marketing  Read more...
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Additional Physical Format: Online version:
Chunovic, Louis.
Why do people love America?
London : Sanctuary, ©2004
(OCoLC)654240099
Document Type: Book
All Authors / Contributors: Louis Chunovic
ISBN: 9781860746147 1860746144
OCLC Number: 56652366
Notes: Includes index.
Description: 231 pages ; 19 cm
Contents: Introduction : greetings from the capital of the world --
1. Mad Ave sells America (and the rest of the world eagerly buys) --
2. Hollywood and the great American myth machine (optioning Britain's best) --
3. Seattle : Microsoft and Starbucks --
code and coffee conquer the world --
4. San Francisco : sex, drugs, the rise of youth culture (and personal liberation movements) --
5. Seventh Avenue : how the rag trade became Haute Couture --
6. Courtside at The Garden : the thrill of victory, the object lesson of defeat --
7. Harlem : home of the first black ex-president and now a tourist magnet for the world --
8. From purple sage and blazing guns to black-top highways and the neon city : good guys, bad guys and the rose of rebel chic.
Responsibility: Louis Chunovic.

Abstract:

"In Why Do People Love America? Media critic Louis Chunovic delves into the worlds of American film, fashion, music, sport and advertising in an effort t to trace their path of international influence. Considering everything from Bill Gates to Bugsy Siegel, and Levis to Lauren, Chunovic shows how the universal appeal of these quintessentially American phenomena may well appear to be the result of clever marketing and fat-cat commerciality. But, upon further examination, he reveals American influence as not just a case of 'sale-on-demand', putting forward an altogether more personal reason as to why we keep going back for more."--Jacket.

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