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Why do people run? : competitive sport, daily exercise, or community event

Author: Catherine Evans
Publisher: Lewiston, N.Y. : E. Mellen Press, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Examines the evolution of road racing in America from elite marathons to charity races for the masses. This title analyzes the role of advertising and marketing in this transformation. This title  Read more...

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Document Type: Book
All Authors / Contributors: Catherine Evans
ISBN: 9780773414310 0773414312
OCLC Number: 692664074
Description: 108 pages ; 24 cm
Contents: Foreward / Gary I. Wade --
Introduction : American running culture is understandable through the eyes of many beholders / Catherine Evans --
ch. 1. The truth and fallacy associated with the history of the first marathon / Carolyn J. Evans --
ch. 2. Road races as experiential marketing for an unexpected brand / Sandra L.M. Henry --
ch. 3. Philanthropy runners race for funds and awareness / Catherine Evans --
ch. 4. Motivation and intentions of marathon runners have evolved over time / Carolyn Evans, Catherine Evans, and Alyssa Frakes --
ch. 5. Disability and medical developments challenge the morals and ethics of running culture / Amy Heger, Catherine Evans, and Jenna DeLong --
ch. 6. Paradoxical sponsorship associated with marathons as a popular race form, charitable fundraiser, and lucrative investment / Brinjal Patel.
Responsibility: edited by Catherine Evans ; with a foreword by Gary I. Wade.

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"...a fantastic tale of high-level paradoxical dilemmas in the running world as a sport and technological 'window' on the competitive world." (Prof. Gary I. Wade Drake University) "...approaches the Read more...

 
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