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Why GM matters : inside the race to transform an American icon

Author: William J Holstein
Publisher: New York : Walker, 2009.
Edition/Format:   Book : English : 1st U.S. edView all editions and formats
Database:WorldCat
Summary:
Holstein goes deep inside GM on three continents to show what's really happening within one of the country's most iconic corporations. Demonstrates how GM has already radically retooled its entire operation, from manufacturing and cost structure to design.
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Additional Physical Format: Online version:
Holstein, William J.
Why GM matters.
New York : Walker, 2009
(OCoLC)761178517
Document Type: Book
All Authors / Contributors: William J Holstein
ISBN: 9780802717184 0802717187
OCLC Number: 286415485
Notes: Includes index.
Description: xv, 267 pages, [8] pages of plates : illustrations ; 25 cm
Contents: pt. I. The stakes. What went wrong ; People on the front line ; Does GM matter? ; Who is Rick Wagoner? ; 2005 : the crisis begins --
pt. II. The GM transformation effort. Mastering the Toyota way ; Going to Kansas City : making GMS work ; Design rides again ; Battling for the new Camaro's soul ; The Chevy Volt ; OnStar : "pretty good for an ex-locomotive salesman" ; China : where Buick is king ; The global GM --
pt. III. The future. The battle of perception ; Toyota : "human after all" ; Conclusion : The economic crisis and GM's future.
Responsibility: William J. Holstein.
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Abstract:

Holstein goes deep inside GM on three continents to show what's really happening within one of the country's most iconic corporations. Demonstrates how GM has already radically retooled its entire operation, from manufacturing and cost structure to design.

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