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Why Johnny can't brand : rediscovering the lost art of the big idea

Author: Bill Schley; Carl Nichols
Publisher: New York : Portfolio, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Schley, Bill.
Why Johnny can't brand.
New York : Portfolio, 2005
(OCoLC)892051287
Document Type: Book
All Authors / Contributors: Bill Schley; Carl Nichols
ISBN: 1591841127 9781591841128
OCLC Number: 59360003
Notes: Includes index.
Description: xvii, 222 pages ; 22 cm
Contents: Introduction: "Houston (and New York, Chicago, Boston) ... We Have a Problem" xii --
Part 1 Thinking 1 --
Part 2 Doing --
The End of the Beginning 209.
Responsibility: Bill Schley and Carl Nichols, JR.
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