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Why killer products don't sell : how to run your company to a new set of rules

Author: Ian Gotts; Dominic Rowsell
Publisher: Chichester, UK ; Hoboken, NJ : Capstone, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Gotts, Ian.
Why killer products don't sell.
Chichester, UK ; Hoboken, NJ : Capstone, 2008
(DLC) 2008031725
(OCoLC)232130765
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ian Gotts; Dominic Rowsell
ISBN: 9780857086532 0857086537 9781906465339 1906465339 9781907293474 1907293477 9781907293467 1907293469
OCLC Number: 670429678
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xxiii, 170 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: WHY KILLER PRODUCTS DON'T SELL; Contents; Acknowledgments; Foreword; Introduction; 1: Some killer products really don't sell; 2: It's not how you sell, but how customers buy; 3: If they are buying --
are you selling?; 4: The best kept secret --
Value Created sales; 5: The magic of a Value Created company; 6: So what can I do about it?; 7: Always change a winning team; The Final Word: A summary; Appendix; Index.
Responsibility: Ian Gotts & Dominic Rowsell.
More information:

Abstract:

Sales is sales is sales, right? Wrong. It takes more than a wide boy and the gift of the cap. Bringing innovative products to market swiftly and profitably is serious business and Why Killer  Read more...

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