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Why not? : how to use everyday ingenuity to solve problems big and small

Author: Barry Nalebuff; Ian Ayres
Publisher: Boston : Harvard Business School Press, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Offers guidelines for brainstorming and problem solving in order to solve new problems with existing solutions and to generate new solutions for existing problems.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Barry Nalebuff; Ian Ayres
ISBN: 1591391539 9781591391531 9781422104347 1422104346 1591396816 9781591396819
OCLC Number: 52240990
Description: xv, 238 pages : illustrations ; 24 cm
Contents: The way things never were --
Good ideas and how to generate them --
Problems in search of solutions --
What would croesus do? taking the perspective of an unconstrained consumer --
Why dont you feel my pain? internalizing the external effects of decision making --
Solutions in search of problems --
Where else would it work? looking for idea arbitrage opportunities --
Would flipping it work? trying things the other way around --
Problem solving with a purpose --
Principled problem solving: a guide to thinking inside the box --
The case for honest tea --
Reinventing regulation --
Implementing why-not.
Responsibility: Barry Nalebuff and Ian Ayres.
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Abstract:

Offers guidelines for brainstorming and problem solving in order to solve new problems with existing solutions and to generate new solutions for existing problems.

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