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The why of consumption : contemporary perspectives on consumer motives, goals and desires

Author: S Ratneshwar; David Glen Mick; Cynthia Huffman
Publisher: London ; New York : Routledge, 2000.
Series: Routledge studies in interpretive marketing research.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available  Read more...

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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: S Ratneshwar; David Glen Mick; Cynthia Huffman
ISBN: 0415220955 9780415220958 0415316170 9780415316170 0415232252 9780415232258
OCLC Number: 43930054
Description: xx, 330 pages : illustrations ; 24 cm.
Contents: Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman --
Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick --
The role of emotions in goal-directed behavior / Richard P. Bagozzi [and others] --
Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne --
The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley --
The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard --
Postmodern consumer goals made easy!!!! / Craig J. Thompson --
Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price --
Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern --
The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber --
On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele --
Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar --
Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman --
The power of metaphor / Robin Coulter and Gerald Zaltman --
Lattice analysis in the study of motivation / Steven Brownstein [and others] --
More than a rat, less than God, staying alive / Jerome B. Kernan --
Four questions about consumer motivation research / Dennis W. Rook.
Series Title: Routledge studies in interpretive marketing research.
Responsibility: edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.
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..."a treasure trove of novel ideas about what makes consumers tick. Researchers from virtually every corner of the consumer behavior field have contributed a remarkably integrated and consistently Read more...

 
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