Find a copy in the library
Finding libraries that hold this item...
Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
S Ratneshwar; David Glen Mick; Cynthia Huffman |
| ISBN: | 0415220955 9780415220958 0415316170 9780415316170 |
| OCLC Number: | 43930054 |
| Description: | xx, 330 p. : ill. ; 24 cm. |
| Contents: | Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi ... [et al.] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein ... [et al.] -- More than a rat, less than God, staying alive / Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook. |
| Series Title: | Routledge studies in interpretive marketing research. |
| Responsibility: | edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman. |
| More information: |
Reviews
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.
Tags
Add tags for "The why of consumption : contemporary perspectives on consumer motives, goals and desires".
Be the first.
Similar Items
Related Subjects:(7)
- Consumer behavior.
- Consumers -- Research.
- Consommateurs -- Comportement.
- Consommateurs -- Recherche.
- Consumentengedrag.
- Verbraucherforschung.
- Aufsatzsammlung.
User lists with this item (2)
- Things to Check Out(4 items)
by honchari updated 2010-12-12
- audience theory(??????)(26 items)
by cuteqq99 updated 2008-06-26
