正在查找有这资料的图书馆...详细书目
| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
S Ratneshwar; David Glen Mick; Cynthia Huffman |
| ISBN: | 0415220955 9780415220958 0415316170 9780415316170 |
| OCLC号码： | 43930054 |
| 描述： | xx, 330 p. : ill. ; 24 cm. |
| 内容： | Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi ... [et al.] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein ... [et al.] -- More than a rat, less than God, staying alive / Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook. |
| 丛书名： | Routledge studies in interpretive marketing research. |
| 责任： | edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman. |
| 更多信息： |
评论
社评
出版商概要
..."a treasure trove of novel ideas about what makes consumers tick. Researchers from virtually every corner of the consumer behavior field have contributed a remarkably integrated and consistently high quality set of chapters. The hallmark of this work is that it includes unquestioned leaders in the field contributing new ideas, new theories, and new methods.
Richard J. Lutz J.C. Penney Professor of Marketing University of Florida [Past Editor of the Journal of Consumer Research and Past President of the "Association for Consumer Research."
再读一些...
标签
添加标签 目的是为 "The why of consumption : contemporary perspectives on consumer motives, goals and desires".
争取是第一个！
相似资料
相关主题：(7)
- Consumer behavior.
- Consumers -- Research.
- Consommateurs -- Comportement.
- Consommateurs -- Recherche.
- Consumentengedrag.
- Verbraucherforschung.
- Aufsatzsammlung.
这资料的用户列表 (2)
- Things to Check Out(4 资料)
由 honchari 已更新 2010-12-12
- audience theory(??????)(26 资料)
由 cuteqq99 已更新 2008-06-26