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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/40646333 Title: Why we buy : the science of shopping Author: Paco Underhill Publisher: New York : Simon & Schuster, ©1999. ISBN/ISSN: 0684849135 9780684849133 OCLC:40646333

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Why we buy : the science of shopping

Author:	Paco Underhill
Publisher:	New York : Simon & Schuster, ©1999.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	The science, mechanics, demographics, and dynamaics of shopping.
Rating:	based on 1 rating(s) 1 with a review

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Additional Physical Format:	Online version: Underhill, Paco. Why we buy. New York : Simon & Schuster, c1999 (OCoLC)607225380
Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Paco Underhill Find more information about:
ISBN:	0684849135 9780684849133
OCLC Number:	40646333
Notes:	Includes index.
Description:	255 p. ; 25 cm.
Contents:	I. Instead of Samoa, stores: the science of shopping : A science Is born ; What retailers don't know -- II. Walk like an Egyptian: the mechanics of shopping : The twilight zone ; You need hands ; How to read a sign ; Shoppers move like people ; Dynamic -- III. Men are from Sears hardware, women are from Bloomingdale's: the demographics of shopping : Shop like a man ; What women want ; If you can read this you're too young ; Kids -- IV. See me, feel me, touch me, buy me: the dynamics of shopping : The sensual shopper ; The big three ; Time, real and perceived ; Cash/wrap blues ; Magic acts ; In cyberspace, no one can hear you shop ; The self-exam -- Final thoughts.
Responsibility:	Paco Underhill.
More information:	Contributor biographical information Publisher description Table of contents only

Abstract:

The science, mechanics, demographics, and dynamaics of shopping.

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