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Why we buy : the science of shopping

Author: Paco Underhill
Publisher: New York : Simon & Schuster, ©1999.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
The science, mechanics, demographics, and dynamics of shopping.
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Additional Physical Format: Online version:
Underhill, Paco.
Why we buy.
New York : Simon & Schuster, c1999
(OCoLC)607225380
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paco Underhill
ISBN: 0684849135 9780684849133
OCLC Number: 40646333
Notes: Includes index.
Description: 255 p. ; 25 cm.
Contents: I. Instead of Samoa, stores: the science of shopping : A science Is born ; What retailers don't know --
II. Walk like an Egyptian: the mechanics of shopping : The twilight zone ; You need hands ; How to read a sign ; Shoppers move like people ; Dynamic --
III. Men are from Sears hardware, women are from Bloomingdale's: the demographics of shopping : Shop like a man ; What women want ; If you can read this you're too young ; Kids --
IV. See me, feel me, touch me, buy me: the dynamics of shopping : The sensual shopper ; The big three ; Time, real and perceived ; Cash/wrap blues ; Magic acts ; In cyberspace, no one can hear you shop ; The self-exam --
Final thoughts.
Responsibility: Paco Underhill.
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Abstract:

The science, mechanics, demographics, and dynamics of shopping.

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