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Why we buy : the science of shopping

Autore: Paco Underhill
Editore: New York : Simon & Schuster, ©1999.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
The science, mechanics, demographics, and dynamics of shopping.
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Informazioni aggiuntive sul formato: Online version:
Underhill, Paco.
Why we buy.
New York : Simon & Schuster, ©1999
(OCoLC)607225380
Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Paco Underhill
ISBN: 0684849135 9780684849133
Numero OCLC: 40646333
Note: Includes index.
Descrizione: 255 pages ; 25 cm
Contenuti: I. Instead of Samoa, stores: the science of shopping : A science Is born ; What retailers don't know --
II. Walk like an Egyptian: the mechanics of shopping : The twilight zone ; You need hands ; How to read a sign ; Shoppers move like people ; Dynamic --
III. Men are from Sears hardware, women are from Bloomingdale's: the demographics of shopping : Shop like a man ; What women want ; If you can read this you're too young ; Kids --
IV. See me, feel me, touch me, buy me: the dynamics of shopping : The sensual shopper ; The big three ; Time, real and perceived ; Cash/wrap blues ; Magic acts ; In cyberspace, no one can hear you shop ; The self-exam --
Final thoughts.
Responsabilità: Paco Underhill.
Maggiori informazioni:

Abstract:

A witty and pragmatic report from the retail trenches on consumers' tastes and habits--what makes them tick, how to influence or change customers' buying habits, and how to win--and keep--customer  Per saperne di più…

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M.G. Lord author of "Forever Barbie" In "Why We Buy," Paco Underhill, who invented the science of shopping, turns state's evidence, alerting consumers to the traps retailers set for them. The book is Per saperne di più…

 
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