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Why we buy : the science of shopping

Autore: Paco Underhill
Editore: New York : Simon & Schuster, ©1999.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
The science, mechanics, demographics, and dynamics of shopping.
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Informazioni aggiuntive sul formato: Online version:
Underhill, Paco.
Why we buy.
New York : Simon & Schuster, c1999
(OCoLC)607225380
Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Paco Underhill
ISBN: 0684849135 9780684849133
Numero OCLC: 40646333
Note: Includes index.
Descrizione: 255 p. ; 25 cm.
Contenuti: I. Instead of Samoa, stores: the science of shopping : A science Is born ; What retailers don't know --
II. Walk like an Egyptian: the mechanics of shopping : The twilight zone ; You need hands ; How to read a sign ; Shoppers move like people ; Dynamic --
III. Men are from Sears hardware, women are from Bloomingdale's: the demographics of shopping : Shop like a man ; What women want ; If you can read this you're too young ; Kids --
IV. See me, feel me, touch me, buy me: the dynamics of shopping : The sensual shopper ; The big three ; Time, real and perceived ; Cash/wrap blues ; Magic acts ; In cyberspace, no one can hear you shop ; The self-exam --
Final thoughts.
Responsabilità: Paco Underhill.
Maggiori informazioni:

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The science, mechanics, demographics, and dynamics of shopping.

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