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Why we buy : the science of shopping

著者: Paco Underhill
出版: New York : Simon & Schuster, ©1999.
エディション/フォーマット:   書籍 : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
The science, mechanics, demographics, and dynamics of shopping.
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Underhill, Paco.
Why we buy.
New York : Simon & Schuster, ©1999
(OCoLC)607225380
資料の種類: インターネット資料
ドキュメントの種類: 図書, インターネットリソース
すべての著者/寄与者: Paco Underhill
ISBN: 0684849135 9780684849133
OCLC No.: 40646333
注記: Includes index.
物理形態: 255 pages ; 25 cm
コンテンツ: I. Instead of Samoa, stores: the science of shopping : A science Is born ; What retailers don't know --
II. Walk like an Egyptian: the mechanics of shopping : The twilight zone ; You need hands ; How to read a sign ; Shoppers move like people ; Dynamic --
III. Men are from Sears hardware, women are from Bloomingdale's: the demographics of shopping : Shop like a man ; What women want ; If you can read this you're too young ; Kids --
IV. See me, feel me, touch me, buy me: the dynamics of shopping : The sensual shopper ; The big three ; Time, real and perceived ; Cash/wrap blues ; Magic acts ; In cyberspace, no one can hear you shop ; The self-exam --
Final thoughts.
責任者: Paco Underhill.
その他の情報:

概要:

A witty and pragmatic report from the retail trenches on consumers' tastes and habits--what makes them tick, how to influence or change customers' buying habits, and how to win--and keep--customer  続きを読む

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M.G. Lord author of "Forever Barbie" In "Why We Buy," Paco Underhill, who invented the science of shopping, turns state's evidence, alerting consumers to the traps retailers set for them. The book is 続きを読む

 
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