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Why we buy : the science of shopping

저자: Paco Underhill
출판사: New York : Simon & Schuster, ©1999.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
The science, mechanics, demographics, and dynamics of shopping.
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추가적인 물리적 형식: Online version:
Underhill, Paco.
Why we buy.
New York : Simon & Schuster, ©1999
(OCoLC)607225380
자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Paco Underhill
ISBN: 0684849135 9780684849133
OCLC 번호: 40646333
메모: Includes index.
설명: 255 pages ; 25 cm
내용: I. Instead of Samoa, stores: the science of shopping : A science Is born ; What retailers don't know --
II. Walk like an Egyptian: the mechanics of shopping : The twilight zone ; You need hands ; How to read a sign ; Shoppers move like people ; Dynamic --
III. Men are from Sears hardware, women are from Bloomingdale's: the demographics of shopping : Shop like a man ; What women want ; If you can read this you're too young ; Kids --
IV. See me, feel me, touch me, buy me: the dynamics of shopping : The sensual shopper ; The big three ; Time, real and perceived ; Cash/wrap blues ; Magic acts ; In cyberspace, no one can hear you shop ; The self-exam --
Final thoughts.
책임: Paco Underhill.
더 많은 정보:

초록:

A witty and pragmatic report from the retail trenches on consumers' tastes and habits--what makes them tick, how to influence or change customers' buying habits, and how to win--and keep--customer  더 읽기…

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출판사 줄거리

M.G. Lord author of "Forever Barbie" In "Why We Buy," Paco Underhill, who invented the science of shopping, turns state's evidence, alerting consumers to the traps retailers set for them. The book is 더 읽기…

 
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