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Why we buy : the science of shopping

著者: Paco Underhill
出版商: New York : Simon & Schuster, ©1999.
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
提要:
The science, mechanics, demographics, and dynamics of shopping.
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附加的形体格式: Online version:
Underhill, Paco.
Why we buy.
New York : Simon & Schuster, ©1999
(OCoLC)607225380
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Paco Underhill
ISBN: 0684849135 9780684849133
OCLC号码: 40646333
注意: Includes index.
描述: 255 pages ; 25 cm
内容: I. Instead of Samoa, stores: the science of shopping : A science Is born ; What retailers don't know --
II. Walk like an Egyptian: the mechanics of shopping : The twilight zone ; You need hands ; How to read a sign ; Shoppers move like people ; Dynamic --
III. Men are from Sears hardware, women are from Bloomingdale's: the demographics of shopping : Shop like a man ; What women want ; If you can read this you're too young ; Kids --
IV. See me, feel me, touch me, buy me: the dynamics of shopping : The sensual shopper ; The big three ; Time, real and perceived ; Cash/wrap blues ; Magic acts ; In cyberspace, no one can hear you shop ; The self-exam --
Final thoughts.
责任: Paco Underhill.
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摘要:

A witty and pragmatic report from the retail trenches on consumers' tastes and habits--what makes them tick, how to influence or change customers' buying habits, and how to win--and keep--customer  再读一些...

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出版商概要

M.G. Lord author of "Forever Barbie" In "Why We Buy," Paco Underhill, who invented the science of shopping, turns state's evidence, alerting consumers to the traps retailers set for them. The book is 再读一些...

 
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