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Why we buy : the science of shopping

Author: Paco Underhill
Publisher: New York : Simon & Schuster, ©2009.
Edition/Format:   Print book : English : Paperback edView all editions and formats
Database:WorldCat
Summary:

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in  Read more...

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Genre/Form: Guides, manuels, etc
Document Type: Book
All Authors / Contributors: Paco Underhill
ISBN: 9781416595243 1416595244 0684849135 9780684849133
OCLC Number: 502923223
Notes: "Updated and revised for the Internet, the global consumer and beyond."
Description: 306 p
Responsibility: Paco Underhill.

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"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's

 
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