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Why we buy

Author: BBC Worldwide Ltd.; Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2005], ©2001.
Series: Buy-ology.; South-Western introduction to business.; Southwestern introduction to business.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian Wansink, director of the  Read more...
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Details

Genre/Form: Videorecording
Case studies
Educational films
Internet videos
Additional Physical Format: Original produced:
Buy-ology: Program 1.
BBC Worldwide Ltd., 2001
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: BBC Worldwide Ltd.; Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 712797473
Notes: Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Films Media Group on May 12, 2005.
Title from distributor's description.
Description: 1 streaming video file (51 min.) : sound, color, digital.
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: Why Do People Shop? (1:00) --
A Buying Experiment (3:27) --
Subconscious Shopping (4:35) --
Lists and Overbuying (3:26) --
Branding (4:39) --
Brands and Lifestyles (5:51) --
The Teen Market (3:48) --
Luxury Brands and Status (5:05) --
How Women Shop (2:39) --
How Men Shop (4:13) --
Shopping Obsession (3:31) --
Compulsive Shopping (5:36) --
Consumerism and Community (2:39).
Series Title: Buy-ology.; South-Western introduction to business.; Southwestern introduction to business.
Responsibility: BBC Worldwide Ltd.

Abstract:

This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian Wansink, director of the University of Illinois' Food and Brand Lab; brand strategist Robin Lauffer; and others focus on a variety of topics, including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder.

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