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Why women mean business : understanding the emergence of our next economic revolution

Author: Avivah Wittenberg-Cox; Alison Maitland
Publisher: Chichester, England ; San Francisco, CA : Jossey-Bass, ©2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women  Read more...


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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Avivah Wittenberg-Cox; Alison Maitland
ISBN: 9781119206347 1119206340
OCLC Number: 490163835
Notes: Title from e-book title screen (viewed Dec. 3, 2009).
Description: 1 online resource (xxv, 349 pages) : illustrations
Contents: Foreword by Niall FitzGerald KBE. Preface by Michael Kimmel. Acknowledgements. CHAPTER ONE: WOMENOMICS. Guarantors of Growth. The Strategic Side of the Gender Divide. Opportunity Cost. Valuing Difference. Becoming "Gender-Bilingual". Declining Demographics is not Destiny. 21st Century Forces: Weather, Women, Web. CHAPTER TWO: MOST OF THE TALENT. The "Talent Wars" are Here. Female Brainpower. Under-used Talent. The Role of Business Schools. Tapping into the Pool. Recruiting: Making Women Welcome. Retaining: Structural Repairs Needed. Promoting: Return on Investment. Building Better Boards. Legislating Solutions - the Controversial Quota. CHAPTER THREE: MUCH OF THE MARKET. Purchasing Power - Beyond Parity. Female Finances. Sex and Segmentation. The Many Faces of Marketing to Women. Shut-your Eyes. Marginalise. Specialise. Prioritise. CHAPTER FOUR: BECOMING "BILINGUAL", WHAT COMPANIES CAN DO. A Fresh Look at Traditional Approaches to Gender. Equal and Different . Diversity Dilemmas. Recognise that "Best" is Biased. Surprising Sectors. A New Approach to Gender. Understand the Starting Point. Personalise the Conversation. Manage the Metaphors - The Power of Vocabulary and Vision. The Building Blocks of Bilingualism. 1. "Getting it": Top Management Commitment. 2. Management Bilingualism: Proactively Managing Difference. 3. Empowering Women: The Knowledge and Networks to Succeed. 4. Banning Bias: Identifying and Eliminating Systemic Bias from Corporate Systems and Processes. CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION. Key Success Factors 1. Awaken Your Leadership Team. 2. Define the Business Case. 3. Let People Express Resistance. 4. Make it a Business Issue, not a Women's Issue. 5. Make Changes Before Making Noise. 6. Don't Mix up the Messages. 7. Give it a Budget, not just Volunteers. CHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO. Making Bosses and Babies. Best and Worst: Surprising Results. Imperfect Deal in America. Continents of Contrast. Public Policy Pull, Private Sector Push. CHAPTER SEVEN: FIGURING OUT FEMALES. What Companies Need to Know About Women. Discomfort with "Politics". The Conversations that Matter. Careers are not Straight Lines. Phase 1: Ambition. Phase 2: Culture Shock. Phase 3: Self-affirmation. The Lure of Entrepreneurship. Alternative Views of "Power". Sex, Success and the Media. Change Agents on their Own Terms. CHAPTER EIGHT: TOMORROW'S TALENT TRENDS ... TODAY, "WOMEN-FRIENDLY" MEANS "PEOPLE-FRIENDLY". New Models of Work. Fathers Count Too. Technology as Enabler. The Value of "Grey" Brainpower. Making the Most of the "Me" Generation. The Future is Already Here. CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD? New Voices, New Choices. New Measures of Success. A Challenge for Business. Index.
Responsibility: Avivah Wittenberg-Cox and Alison Maitland.


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"Wittenberg-Cox & Maitland have opened new ground (and) added a useful dimension to the debate" Management Today , February 2008) "Offers many fascinating findings on the roles of women today... a Read more...

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