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Why women mean business : understanding the emergence of our next economic revolution

Author: Avivah Wittenberg-Cox; Alison Maitland
Publisher: Chichester, England ; Hoboken, NJ : Wiley, ©2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Wittenberg-Cox, Avivah.
Why women mean business.
Chichester, England ; Hoboken, NJ : Wiley, ©2008
(DLC) 2008295193
(OCoLC)173718756
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Avivah Wittenberg-Cox; Alison Maitland
ISBN: 9780470753910 0470753919 128234319X 9781282343191 9780470685624 047068562X
OCLC Number: 608624345
Description: 1 online resource (xxv, 349 pages) : illustrations
Contents: Womenomics --
Most of the talent --
Much of the market --
Becoming "bilingual", what companies can do --
Seven steps to successful implementation --
Culture counts, what countries can do --
Figuring out females --
Tomorrow's talent trends--today, "women-friendly" means "people-friendly" --
Conclusion, from better business to a better world?
Responsibility: Avivah Wittenberg-Cox and Alison Maitland.
More information:

Abstract:

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results. The optimisation of women's talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today's corporate leaders. Reading Why Women Mean Business will be an important first step.

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