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Why you buy : 21st century advertising

Author: Jeffrey Schrank; Stage Fright Productions.; Learning Seed Company.
Publisher: Lake Zurich, Ill. : Learning Seed, ©2002.
Edition/Format:   DVD video : EnglishView all editions and formats
Summary:
Examines how persuasion methods are used in advertising for person-to-person selling, direct mail, advertisements, commercials.
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Genre/Form: Video recordings for the hearing impaired
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Jeffrey Schrank; Stage Fright Productions.; Learning Seed Company.
ISBN: 1557409307 9781557409300
OCLC Number: 56588155
Language Note: Closed captioned for the hearing impaired.
Notes: Accompanying study guide is for the videocassette version.
Credits: Video, Stage Fright Productions ; writer, Jeffrey Schrank.
Performer(s): Narrator: Chris Agos.
Description: 1 videodisc (23 min.) : sound, color ; 4 3/4 in. + 1 study guide (16 pages)
Details: DVD.
Contents: Phone selling --
Junk mail --
Ads & emotions --
Future sell.
Responsibility: Stage Fright Productions ; writer Jeffrey Schrank.

Abstract:

Examines how persuasion methods are used in advertising for person-to-person selling, direct mail, advertisements, commercials.

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