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The wide lens : a new strategy for innovation

Author: Ron Adner
Publisher: New York : Portfolio/Penguin, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
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Details

Document Type: Book
All Authors / Contributors: Ron Adner
ISBN: 9781591844600 1591844606
OCLC Number: 711051264
Description: 278 pages : illustrations ; 24 cm
Contents: Why things go wrong when you do everything right --
Co-innovation risk : seeing the real odds when you don't innovate alone --
Adoption chain risk : seeing all the customers before your end customer --
Internal and external ecosystems all around you --
Mapping the ecosystem : identifying pieces and places --
Roles and relationships : to lead or follow in the innovation ecosystem? --
The right place and the right time : when does the early bird get the worm? --
Expanding the perspective means changing the conversation --
Changing the game : reconfiguring the ecosystem to work for you --
Sequencing success : winning the connected game --
Multiplying your odds of success.
Responsibility: Ron Adner.

Abstract:

Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
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