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The wide lens : a new strategy for innovation

Author: Ron Adner
Publisher: New York : Portfolio/Penguin, 2012
Edition/Format:   Book : English
Database:WorldCat
Summary:
Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ron Adner
ISBN: 9781591844600 1591844606 9780670921683 0670921688
OCLC Number: 876426682
Description: 278 s. : ill. ; 24 cm.
Responsibility: Ron Adner
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Abstract:

Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success

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