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Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier

Author: Michael Fertik; David Thompson
Publisher: New York : American Management Association, ©2010.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one's online reputation and offset even the most savage attacks.
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Document Type: Book
All Authors / Contributors: Michael Fertik; David Thompson
ISBN: 9780814415092 0814415091
OCLC Number: 461323082
Description: vi, 264 p. : ill. ; 24 cm.
Contents: Welcome to the new digital frontier --
Your online reputation is your reputation --
The Internet is the new wild west --
The forces driving online reputation --
Anonymous cowards --
Google gone wild: the digital threat to reputation --
Why people attack each other online --
Types of Internet attacks --
How to measure damage to your Internet reputation --
Your reputation road map and online reputation audit --
Getting proactive: the best defense is a good offense --
Recovering from online smears: restoring your reputation after the damage has been done --
Protect your small business and your professional reputation --
Conclusion: embrace the Internet.
Responsibility: Michael Fertik and David Thompson.

Abstract:

The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just  Read more...

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ForeWord Book of the Year Bronze Winner Business & Economics Category 2011

 
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Great introduction to Internet reputation for small businesses

by WesternDreams (WorldCat user published 2011-02-01) Excellent Permalink

Small businesses everywhere are being discussed online.  But many small business owners don't know how to use the Internet to their advantage.  This book helps you in simple terms to understand the threats to your online reputation, and then shows you how to build a careful online presence...
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