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Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier

Author: Michael Fertik; David Thompson
Publisher: New York : American Management Association, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one's online reputation and offset even the most savage attacks.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fertik, Michael.
Wild west 2.0.
New York : American Management Association, ©2010
(DLC) 2009042255
(OCoLC)461323082
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Fertik; David Thompson
ISBN: 9780814415108 0814415105 9780814415092 0814415091
OCLC Number: 646821527
Awards: Commended for IndieFab awards (Business/Economics) 2010
Description: 1 online resource (vi, 264 pages) : illustrations
Contents: Welcome to the new digital frontier --
Your online reputation is your reputation --
The Internet is the new wild west --
The forces driving online reputation --
Anonymous cowards --
Google gone wild: the digital threat to reputation --
Why people attack each other online --
Types of Internet attacks --
How to measure Internet reputation damage --
Your reputation roadmap and online reputation audit --
Getting proactive: the best defense is a good offense --
Recovering from online smears: restoring your reputation after the damage has been done --
Protect your small business and professional reputation --
Conclusion: embrace the Internet.
Responsibility: Michael Fertik and David Thompson.
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Abstract:

The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just  Read more...

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ForeWord Book of the Year Bronze Winner Business & Economics Category 2011 ..".authors' enthusiasm for remedying the harm done to reputations by malicious, intentional lies comes through on every Read more...

 
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