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Wiley international encyclopedia of marketing

Author: Jagdish N Sheth; Naresh K Malhotra; Wiley InterScience (Online service)
Publisher: Chichester, West Sussex, U.K. : Wiley, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Provides scholars and professionals with an international guide to marketing concepts and applications.
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Genre/Form: Electronic books
Encyclopedias
Encyclopedieën (vorm)
Additional Physical Format: Print version:
Wiley international encyclopedia of marketing.
Chichester, West Sussex, U.K. : Wiley, 2011
(OCoLC)706472489
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jagdish N Sheth; Naresh K Malhotra; Wiley InterScience (Online service)
ISBN: 9781444316568 1444316567
OCLC Number: 751969648
Reproduction Notes: Electronic reproduction. Hoboken, N.J. : Wiley InterScience, 2011. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Sep. 6, 2011). Access may be restricted to users at subscribing institutions.
Description: 1 online resource (7 volumes) : illustrations
Contents: v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin --
v. 2. Marketing research / edited by Wagner A. Kamakura --
v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio --
v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch --
v. 5. Product innovation and management / edited by Barry L. Bayus --
v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith --
v. 7. Cumulative index.
Other Titles: International encyclopedia of marketing
Responsibility: editors-in-chief, Jagdish Sheth, Naresh Malhotra.

Abstract:

With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject  Read more...

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