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Will it fly? : how to know if your new business idea has wings-- before you take the leap

Author: Thomas K McKnight
Publisher: London ; New York : Financial Times Prentice Hall, ©2004.
Series: Financial Times Prentice Hall books.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Introduces the Innovator's Scorecard, a practical tool for assessing and refining business ideas. This book addresses 44 key facets of business success, from market demand to competition, pricing to  Read more...

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Document Type: Book
All Authors / Contributors: Thomas K McKnight
ISBN: 0130462217 9780130462213
OCLC Number: 53151605
Notes: Includes index.
Description: xx, 347 pages ; 24 cm.
Contents: pt. I. Overview --
pt. II. Elements Of The Scorecard --
Element 1. Compelling Unserved Need --
Element 2. Explainable Uniqueness --
Element 3. Sustainable Differentiation --
Element 4. Demonstrable Now --
Element 5. Good Competition --
Element 6. Bad Competition --
Element 7. Compelling Pricing Possible --
Element 8. Closable Customers --
Element 9. Quality of Evidence of Demand --
Element 10. Ahead of the Market --
Element 11. Ambush Exposure --
Element 12. "Hot Market" --
Personal --
Element 13. Attitude of Confidence and Fearlessness --
Element 14. Commitment --
Element 15. Staying Power --
Element 16. Passion --
Element 17. Management Competence --
Element 18. Honesty and Integrity --
Element 19. Success Ethic --
Element 20. Looking Good in the Lobby --
Operations --
Element 21. Cash Flowing Now --
Element 22. Revenue Model That Swamps Costs --
Element 23. Delivery Advantages --
Element 24. Resources Available --
Element 25. Preemption and Domination --
Element 26. Strategy to Penetrate Market --
Element 27. Strategy for Breaching the Chasm --
Element 28. Proprietary Ownership --
Element 29. Partnering Candidates --
Element 30. Appropriateness of Location --
Element 31. Quality of the Backup Plan --
Element 32. Unfair Advantages --
Finance --
Element 33. Manageable Capital Requirements --
Element 34. Low Cash Required Before Launch --
Element 35. Visible Capital --
Harvest --
Element 36. High Potential Value --
Element 37. Foreseeable Harvest --
Daunting Negatives --
Element 38. Taboo --
Element 39. Lack of Showstoppers --
Element 40. Pretending Not To Know --
Story --
Element 41. High Profile Persons Available --
Element 42. Punchy, Compelling Story --
Carpe Diem --
Element 43. Government Relevance --
Element 44. Low Hanging Fruit --
Conclusion of the Coin-Operated Laundry.
Series Title: Financial Times Prentice Hall books.
Responsibility: Thomas K. McKnight.

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