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Will the real socially responsible consumer please step forward?
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Will the real socially responsible consumer please step forward?

Author: James A Roberts Affiliation: James A. Roberts is an assistant professor of marketing at Baylor University in Waco, Texas, USA
Edition/Format: Article Article : English
Publication:Business Horizons, v39 n1 (1996): 79-83
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Document Type: Article
All Authors / Contributors: James A Roberts Affiliation: James A. Roberts is an assistant professor of marketing at Baylor University in Waco, Texas, USA
ISSN:0007-6813
Language Note: English
Unique Identifier: 4922983718
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