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Win the right way : how to run effective local campaigns in California

Author: Christine Trost; Matthew Grossmann
Publisher: Berkeley : Berkeley Public Policy Press, Institute of Governmental Studies, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Win the right way.
Berkeley : Berkeley Public Policy Press, Institute of Governmental Studies, 2005
(OCoLC)904201871
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christine Trost; Matthew Grossmann
ISBN: 0877724172 9780877724179
OCLC Number: 57349045
Description: xiii, 187 pages ; 23 cm
Contents: Introduction and overview --
Before the campaign --
Planning your campaign --
Building your campaign organization --
Developing your message --
Funding your campaign --
Delivering your message --
Contacting and mobilizing voters --
Complying with the law / by Karen Getman --
Conclusion: winning the right way.
Responsibility: Christine Trost and Matthew Grossmann, editors.
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