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Wine and identity : branding, heritage, terroir

Author: Matt Harvey
Publisher: New York : Routledge, 2014.
Series: Routledge studies of gastronomy, food and drink.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Matt Harvey
ISBN: 9780415814195 0415814197
OCLC Number: 823577415
Description: xiv, 252 pages : illustrations, maps ; 24 cm.
Contents: Exploring wine and identity / Matt Harvey, Warwick Frost and Leanne White --
Old world winemakers in the new worlds of California and Victoria / Warwick Frost and Jennifer Laing --
The balancing act of maintaining an identity while adjusting to newer market demands: the case of Andalucia's Sherry (Jerez) wines / Abel Duarte Alonso and Alessandro Bressan --
The new gold: the role of place and heritage in the marketing of the central Otago wine region / Joanna Fountain and Daisy Dawson --
Slovenian wine stories and wine identities: from the heritage and culture of wine to wine tourism / Aleš Gačnik --
Where wine was born? Wine and identity in Georgia / Matt Harvey and Joseph Jordania --
Crafting brand stories for New World wine / Statia Elliot and Joe Barth --
Jurançon wines in a New World market / Michèle Ambaye and David Ambaye --
Branding the Barossa: pioneers, heritage and tourism in Australia's famous wine region / Leanne White --
From west to east: new wine markets in the United States and Malaysia / Danielle Cornot --
Evolution of French wine identity: baby boomers and generation Y / Thierry Lorey --
The changing self-identity of English wine / C. Michael Hall --
Wine tourism in the São Francisco Valley, Brazil: the search for a distinctive identity / Sergio Leal and Simone Almeida --
Old wisdom from the new world: wine tourism lessons from South Africa / David G. Scott --
From Merlot to Nk'mip: wine, tourism and identity in the Okanagan Valley / Michael Conlin and Jonathan Rouse --
Winery architecture: creating a sense of place / Tobias Danielmeier --
Online terroir: wine and regional identity in online destination marketing / Julia Albrecht --
The blending of wine and identities / Leanne White, Matt Harvey and Warwick Frost.
Series Title: Routledge studies of gastronomy, food and drink.
Responsibility: edited by Matt Harvey, Leanne White and Warwick Frost.

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"This book is highly recommended." - Toledo Wines and Vines

 
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