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The Wine wars

Author: Films for the Humanities & Sciences (Firm); Films Media Group.; Marathon Film Productions.
Publisher: New York, N.Y. : Films Media Group, [2006], ©2003.
Series: Films on Demand.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and the Australian city of  Read more...
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Details

Genre/Form: Videorecording
Educational films
Internet videos
Case studies
Additional Physical Format: Originally produced:
Marathon Film Productions, 2006
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Films for the Humanities & Sciences (Firm); Films Media Group.; Marathon Film Productions.
OCLC Number: 709673087
Language Note: Closed-captioned.
Notes: Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Films Media Group on Dec. 09, 2006.
Title from distributor's description.
Description: 1 streaming video file (53 min.) : sound, color, digital file.
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: Supremacy of French Wines Challenged (6:05) --
Rise of New World Wines (2:53) --
Economic Model of Success (3:59) --
Australian vs. French Wines (4:19) --
Wine Branding (1:53) --
Marketing Wine in the Supermarket (2:02) --
New World Wine Production (7:28) --
Wine Enhancements (5:37) --
Consumer-Friendly Winegrowers (5:27) --
French-Branded Market (2:30) --
French Winemaking: Modern vs. Traditional (7:24).
Series Title: Films on Demand.
Responsibility: Marathon Film Productions.

Abstract:

Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and the Australian city of Adelaide. The film shows how the strictures of tradition and regulation have held back French producers, while technological innovations, new marketing strategies, and a dramatic rise in consumption have made vineyards around the world lucrative.

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