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Winning at new products

Author: Robert G Cooper
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., 1986.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Anyone involved in any phase of new product initiation will enjoy this step-by-step guide to generating product ideas, choosing the right project, dealing with risk, developing the market plan,  Read more...

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Additional Physical Format: Online version:
Cooper, Robert G. (Robert Gravlin), 1943-
Winning at new products.
Reading, Mass. : Addison-Wesley Pub. Co., 1986
(OCoLC)761406513
Document Type: Book
All Authors / Contributors: Robert G Cooper
ISBN: 0201136651 9780201136654
OCLC Number: 13793395
Notes: Includes index.
Description: x, 273 pages : illustrations ; 24 cm
Responsibility: Robert G. Cooper.

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